Our Work

Current and Past Clients

Case Studies

Case Study 1 - PI Law Firm

Client
Mostyn Law Firm

Year
2023

Before (Double Budgets/Landing Page) - Taking over the account in Nov of 2023, there were multiple tests done by an outside agency to try and find ways to gain qualified personal injury cases from their ads. They saw a drop in total cases/conversion rate while overall calls to Mostyn’s office stayed relatively the same. They tested different landing pages and budgets and wanted to address ways to increase MQL's and keep budget as low as possible.

After (New Campaigns) - Updating the keywords they were bidding on and using some competitor research, we restructured their negative search term list, added phone call conversion tracking, and improved RSA's to better exemplify the message they needed to send in their ads. The result was a nearly doubled their best conversion rate from 4.46% to 8.02% while using half the budget as the first and third tests. 15 PI cases were created in 13 days compared to just 21 in the 31 days prior.


Case Study 2 - High End Fashion

Client
Savannah Morrow

Year
2023

Before (Bottom Row) - The task was to drive sales for a high-end ($350+ per product) fashion brand with still image Facebook and Instagram ads. The client was seeing high volume of "add to cart" users from the 3 campaigs but not seeing those turn into conversions/sales.

After (Top Row) - Remarketing to customer lists/pixel based audiences was the main solution that was successful in this project. Taking the add to cart audience and tailoring ad copy and creative to those users saw an increase in overall purchases, and a decrease in cost per purchase of around $70. In the last 14 days of the case, they saw around $15k in sales directly from Meta ads, with about $3k in total ad spend.